As Aurora pointed out in Learning Lowell’s anniversary post, it’s been a year since we’ve been blogging in Lowell! She talked about why she (and I) started blogging and the benefits we’ve gotten from it. I thought I would take a look back on some of our posts and a look forward on what we hope to do. I thought reflecting on our little corner of the internet would be very timely, as the Lowell Social Media Conference is coming up tomorrow, December 6.
Our blog is hosted on wordpress.com, a free (ad-supported) service with some great tools. One of those tools lets us see how many people are reading our blog and which posts get more clicks. We reached 2,000 views a month when we first started, but we’ve settled into about 1,000 views a month. This is way more than we ever thought: we figured our families might read an occasional post and that would be it! I thought it might be fun to review our top five posts, then talk about a few we wished had hit bigger.
Top Five Posts
Almost a year ago, the Lowell City Council began the process of selecting a new City Manager to replace departing Bernie Lynch. We reviewed guides made by groups such as the International City/County Managers Association, who recommended allowing 60 days for candidates to apply, and 30 days to interview candidates. During those 60 days, they recommended sending letters to qualified candidates identified knowledgeable sources inviting them to apply.
It’s interesting to compare this to the timetable the council ultimately used to solicit and screen candidates. They allowed a bit over a month for applications, and I believe they only advertised in a few publications and websites. The interviews focused quite a bit on the council’s hot topics: safety/security and economic development.
Around the same time, another surprisingly controversial issue was unfolding: a proposed razing of the Jerathmell Bowers House. The issue prompted us to write a series of posts, culminating in the blog’s longest-named and fourth-most-popular post. We talked about how, in 2010, the Lowell Parks and Conservation Trust worked unsuccessfully to find a new owner but brought a lot of attention to the oldest house in Lowell. Then, in 2013, Kazanjian Enterprises bought the property and proposed a commercial structure to replace the house. The City of Lowell and Kaznjian worked to find a solution that retained the house and the structure.
As far as I know, this final proposal is the one moving forward, although a tenant still has not been found for the Bowers House. We suggested a themed restaurant, although I would expect that the house could service as offices for a real estate or insurance agent as well. If anyone has updates, let me know!
February, 2014, Councilor Belanger motioned to request that the Mayor appoint a downtown economic development task force. This prompted me to do a review of all the different groups who are active in downtown planning and all the different plans created for downtown. I still hope one day to do a follow-up on each plan, as some of them are very interesting historically and others still have great suggestions we could advance.
In April, that task force was formed, including councilor Corey Belanger; Deb Belanger, Executive Director of Greater Merrimack Valley Convention and Visitors Bureau; Danielle McFadden, President and CEO of the Greater Lowell Chamber of Commerce; Jim Cook, the Executive Director of the Lowell Plan; and Adam Baacke, Director of Campus Planning at UMass Lowell. Additionally, the council formed a Downtown Redevelopment Subcommittee at the request of Councilor Kennedy, which includes himself, Councilor Leahy, and Councilor Milinazzo. I wasn’t able to find any meeting minutes for the Task Force or Subcommittee, so if anyone has any updates, let me know!
I feel a bit proud that we were among the first talking about Mill No. 5, which has gained a lot of traction since last March, when we wrote about the history of the building, which was built to take advantage of Steam Power, about Jim Lichoulas III’s flexible plans that change based on feedback, and about the way Amelia Tucker recruited vendors for the monthly “Little Bazaar” marketplaces.
Since then, the Luna Theater and Coffee and Cotton have both opened, along with a number of smaller shops. Mill No. 5 has some exciting programming going on during December, including a Farm Market each Sunday, 10-2:30; Holiday Shopping Pop-Up shops every weekend; a 12/13 OtherWhere Market featuring fantasy and sci-fi goods; and the second annual Totally Bazaar tomorrow, 12/6, at noon!
The most popular post was something we had to write very quickly, as it was in response to a City Council motion we had learned only days before: removing the bicycle lanes on Father Morissette Boulevard. We showed some pictures of the lanes, looked at the goals as articulated in several city plans, and examined the design of the lanes in relation to National Association of City Transit Official (NACTO)’s comprehensive Urban Bikeway Guide. Our conclusion was that two lanes should be enough for the small amount of vehicular traffic on Father Morissette, that the bike lanes conformed to recommended design but could be improved (with more money), and that we constantly need to show our support for the plans we made together.
Councilor Mercier suggested she worded the motion in such a provocative way as to determine if there was support for the bicycle lanes and encourage cyclists to come to the meeting. The council passed an amended motion to “call for the city manager to review the configuration of the bike lanes and traffic lanes on Father Morissette Boulevard, and report back on ways to make the road safer for vehicles and cyclists.” The City’s former transportation engineer, Eric Eby, invited the community to a public meeting to discuss options, and I have heard the City finally settled on painting “Bicycles Only” in the lanes. There was discussion of forming a public Bicycle and Pedestrian Committee as well, but that has unfortunately not occurred, even as several pedestrians have been struck, with one fatality, in recent months. I hope to make a follow-up post on bicycle and pedestrian issues in Lowell in the coming weeks.
My Personal Top Five
I also wanted to highlight posts that I thought were especially important or interesting, but never got as many views as the more popular posts. I suppose this is my personal top five:
This was a short post that Aurora and I put together, but we felt that there was so much to say about Dick Howe’s cemetery tour beyond that it’s simply fun. We wanted to suggest that all of Lowell can be like the very-popular cemetery tours. It can surprise, educate, and make us reflect on ourselves in ways other cities simply can’t. I hoped to start a conversation on how we can bring that side of Lowell forward with the same strategy Mr. Howe uses, and I still hope that conversation starts.
We didn’t see too many community members at the Coffee with a Cop event in October, but everyone there seemed to really have a great time. It felt as if it advanced the goal of creating community between police and residents, and we learned quite a bit behind the philosophy of the UMass Lowell Police. We were surprised that some officers were attracted to UML so that they could interact with people beyond the usual roles of “criminal” and “victim” and that officers feel that things have improved only in the last few years. We hoped to share some of those benefits with our post.
Aurora made an amazing comparison of Lowell and Salem, which attracts thousands upon thousands of tourists. She noted that Lowell had similar advantages to Salem, including roughly the same distance from Boston and a walkable core, but didn’t capitalize them in quite the same way. As the city talks about marketing, I think the suggestions in this post are a great way to think about how to package Lowell as an immersive day experience for visitors and residents alike.
Our post about Lowell’s First Thursdays wasn’t just a description of our experience at the fun summer event, it was also about how a single, key person was instrumental in bringing a great event to Lowell; about how a series of events might have to build over time; and about what goals we’re trying to meet and what audiences we’re trying to attract when we talk about “downtown revitalization.” I have thought about this post quite a bit when thinking about the own Lowell projects I’m helping organize.
I did an extensive interview with the former director of the Lowell Transitional Living Center, David McCloskey. Part 2 of that post and a follow-up about Living Waters didn’t receive the large number of views captured by Part 1. Mr. McCloskey discussed the difference between passive and aggressive panhandling, the discussions he had with former clients about panhandling, and his experience with Lowell’s cooperation with the center. Perhaps even more importantly, we discussed the problem with Massachusetts’s housing costs and how people can volunteer to help or even take political action. If I could ask everyone to read just one post, it might be this one.
Writing this post, it makes me think of all the posts I still hope to write. We just released the first in a series about refugees, and more will be coming soon. Another series is also in the works: discussing Lowell High School’s location and the dilemma of moving or keeping it in-place. As I mentioned before, I hope to discuss traffic and transportation in Lowell: where the traffic is, how it can (or can’t) be addressed, and what is planned for Lowell. We also would like to talk about friends and family we’ve hosted and their impressions of Lowell.
We also go to a number of events and restaurants, and have a lot of photos and stories. We wonder how people like reading about them: should each event or restaurant be a very short post, should there be some sort of Lowell guide that we update each time we go out, or is there another good way to share our stories and photos? Please let us know in the comments! We try to respond to all requests as quickly as we can.